Gratitude
If you operate or work at an age-qualified community, this post is for you.
Here Are the Top 3 Factors That Influence Whether Residents Would Choose Your Assisted Living Community Again
Would your residents choose your community again? Check out this infographic and see what you think.
What’s More Effective Than a Focus Group? This Community Planning Seminar.
ProMatura’s Community Planning Seminars help predict the best unit mix, pricing, and amenities for your development—with a smaller margin of error than traditional focus groups. Here’s how.
ProMatura Statement on Senior Housing News Article
Margaret appreciates the messages of support she has received since Senior Housing News broke this story. For clarity, we would like to specify a few details.
Give Tours That Sell: Meet These 4 Needs to Help Boost Your Success Rate
When giving a tour, the sales associate’s goal should be to become the prospect or adult child’s friend. This means talking about more than the food, lifestyle, comradery, housing, and cost. It means helping the guest feel at home. To do that, consider these four needs.
FAQ Video: How Does ProMatura Calculate Housing Demand?
Something that makes our firm unique is our ability to estimate demand using consumer preference instead of penetration rates. While penetration rates are a commonly used metric, research has clearly shown that they do not correlate with occupancy.
Want to Increase Occupancy? Check Your Sales Process.
Occupancy is down, and you can’t figure out why. Is it the competition? The property? The market? Maybe. Then again, what if it’s something as simple as the sales techniques?
35+ Years of Market Research—in This Blog
At ProMatura, we’ve been researching what people want in housing for more than 35 years. We’ve never before blogged about our insights. In our new weekly blog, you’ll learn research-backed methods for success in age-qualified housing (aka senior living). [MORE]