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Gratitude

March 16, 2020March 23, 2020 Leigh Ann Hubbard

If you operate or work at an age-qualified community, this post is for you.

 News  coronavirus, statement  Leave a comment
Infographic showing top 3 indicators that influence whether residents would choose an assisted living community again--and what influences those indicators

Here Are the Top 3 Factors That Influence Whether Residents Would Choose Your Assisted Living Community Again

March 10, 2020March 10, 2020 Leigh Ann Hubbard

Would your residents choose your community again? Check out this infographic and see what you think.

 Research  assisted living, infographic, operations, quality of life  Leave a comment

What’s More Effective Than a Focus Group? This Community Planning Seminar.

March 3, 2020March 4, 2020 Leigh Ann Hubbard

ProMatura’s Community Planning Seminars help predict the best unit mix, pricing, and amenities for your development—with a smaller margin of error than traditional focus groups. Here’s how.

 Services  Community Planning Seminars, consumer research, development, expansion, internet surveys, mail surveys, phone surveys, surveys  Leave a comment

ProMatura Statement on Senior Housing News Article

February 26, 2020March 12, 2020 Leigh Ann Hubbard

Margaret appreciates the messages of support she has received since Senior Housing News broke this story. For clarity, we would like to specify a few details.

 News  statement  Leave a comment

Give Tours That Sell: Meet These 4 Needs to Help Boost Your Success Rate

February 25, 2020February 25, 2020 Connie Hay

When giving a tour, the sales associate’s goal should be to become the prospect or adult child’s friend. This means talking about more than the food, lifestyle, comradery, housing, and cost. It means helping the guest feel at home. To do that, consider these four needs.

 Research  occupancy, sales, sales associate er  Leave a comment

FAQ Video: How Does ProMatura Calculate Housing Demand?

February 18, 2020February 17, 2020 Bryon Cohron

Something that makes our firm unique is our ability to estimate demand using consumer preference instead of penetration rates. While penetration rates are a commonly used metric, research has clearly shown that they do not correlate with occupancy.

 FAQ  feasibility research, housing demand, penetration rates  Leave a comment

Want to Increase Occupancy? Check Your Sales Process.

February 12, 2020February 12, 2020 Leigh Ann Hubbard

Occupancy is down, and you can’t figure out why. Is it the competition? The property? The market? Maybe. Then again, what if it’s something as simple as the sales techniques?

 Services  occupancy, sales, services  3 Comments

35+ Years of Market Research—in This Blog

February 10, 2020February 24, 2020 Leigh Ann Hubbard

At ProMatura, we’ve been researching what people want in housing for more than 35 years. We’ve never before blogged about our insights. In our new weekly blog, you’ll learn research-backed methods for success in age-qualified housing (aka senior living). [MORE]

 News  news  1 Comment

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