When giving a tour, the sales associate’s goal should be to become the prospect or adult child’s friend. This means talking about more than the food, lifestyle, comradery, housing, and cost. It means helping the guest feel at home. To do that, consider these four needs.
Occupancy is down, and you can’t figure out why. Is it the competition? The property? The market? Maybe. Then again, what if it’s something as simple as the sales techniques?