Research Services for New Housing Developments

Exceptional, Successful Communities

When you know what people want, you can build what people want.

At ProMatura, we provide developers the in-depth, custom-researched, statistically valid data they need to launch their new communities with confidence. We specialize in market research for age-qualified housing (a.k.a. seniors housing or senior living) but also provide research for all-age communities.

Answers You Can Trust

Through statistically valid research and advice based on 38 years of knowing what works, we can help you:

  • Identify and select the right site—with the best conditions to support your community
  • Review your concept, site, and/or plan
  • Develop your …
    • Concept (positioning, product, target market)
    • Vision and mission
    • Strategic and business plans
    • Community and programming plans
    • Customer-service program (culture change)
  • Estimate demand for your product
  • Learn market preferences, ultimate product/unit mix, and pricing

Please contact us today to speak with an experienced analyst about finding the answers you need.

Specialty Sectors

  • Residential communities
  • Master-planned communities
  • Retirement communities, retirement villages
  • Age-qualified apartments (a.k.a. senior apartments)
  • 55+ / active adult
  • Independent living
  • Assisted living
  • Memory care
  • CCRCs

Signature Studies

  • Market feasibility studies: Preliminary ProMatura Snapshot or full-scale study
  • Competitive analysis
  • Consumer research: From concept testing to large-scale studies (best unit mix, most effective pricing, statistically valid projections of demand and sales)
  • Ad hoc research: Studies custom-designed for your goals
  • Acquisition due diligence, for one property or hundreds

Our Services

For New Developments

With research-driven advice and decades of specialized experience, ProMatura helps you plan success. Services include market feasibility studies ...


For Existing Communities

We’ve been helping communities increase occupancy and resident satisfaction for 38 years. Services include audits, competitive analysis ...


For Other Businesses and Organizations

Our custom market research gives you valid, reliable, usable answers.