Margaret appreciates the messages of support she has received since Senior Housing News broke this story. For clarity, we would like to specify a few details.
When giving a tour, the sales associate’s goal should be to become the prospect or adult child’s friend. This means talking about more than the food, lifestyle, comradery, housing, and cost. It means helping the guest feel at home. To do that, consider these four needs.
Something that makes our firm unique is our ability to estimate demand using consumer preference instead of penetration rates. While penetration rates are a commonly used metric, research has clearly shown that they do not correlate with occupancy.
Occupancy is down, and you can’t figure out why. Is it the competition? The property? The market? Maybe. Then again, what if it’s something as simple as the sales techniques?
At ProMatura, we’ve been researching what people want in housing for more than 35 years. We’ve never before blogged about our insights. In our new weekly blog, you’ll learn research-backed methods for success in age-qualified housing (aka senior living). [MORE]