When you’re considering developing a residential community, two types of research can work together to help set it up for success: feasibility and consumer. Here’s a quick guide to what you’ll learn from each.
ProMatura has become known for the best feasibility studies in age-qualified housing (senior living). Why?
Something that makes our firm unique is our ability to estimate demand using consumer preference instead of penetration rates. While penetration rates are a commonly used metric, research has clearly shown that they do not correlate with occupancy.