Global Leader in Market Research for Residential Communities

For 36 years, ProMatura has been a world leader in market research for residential communities, specializing in all forms of age-qualified housing (a.k.a. senior living, seniors housing, retirement communities). We’re a full-service firm, helping clients make decisions and solve conundrums through custom-designed studies. Our data are valid, reliable, usable, defensible. Our research has proven again and again to yield exceptional, successful communities.

We work with a variety of clients, including developers, existing communities, industry associations, and finance and investment agencies. Common questions we help answer are:

  • Is my planned community site appropriate?
  • Am I building the right type of community for my market?
  • What do potential buyers want in housing? What do they need? How much will they pay?
  • What are the best floor plans to use?
  • How can I fill units faster?
  • How can I make my residents happier?

ProMatura works in every state of the US, every province in Canada, and throughout Mexico—and we’ve conducted research for businesses in the UK, Spain, Portugal, France, Costa Rica, Honduras, Australia, Japan, and China. Wherever you are, we’re here to help your community thrive.

Specialty Sectors

  • Retirement communities, retirement villages
  • Master-planned communities
  • Age-qualified apartments (a.k.a. senior apartments)
  • 55+ / active adult
  • Independent living
  • Assisted living
  • Memory care
  • CCRCs

Experienced Product Tester

ProMatura has tested more than 3,000 consumer products, evaluating them for usability and usefulness. We work with consumer product designers and manufacturers, especially in the 55+ market, to answer questions such as:

  • Will my product sell to consumers?
  • Is my product appropriate for the mature market?
  • Are the features and functions of our product usable and useful?
  • Which features are must-have, nice to have, or unwanted?

Products we’ve tested include:

  • Elevators
  • Emergency response systems
  • Hearing aids
  • Walkers, wheelchairs, scooters, canes
  • Tubs, showers, grab rails
  • Furniture, cabinetry
  • Cleaning products
  • Consumer programs targeted to the mature market
  • Stoves, microwaves, other appliances
  • Packaging for child-proof adult access (e.g., medicine bottles)

Completed Projects In:



Consumer research

Market feasibility studies for all forms of retirement housing

Retirement housing industry research

Consumer product testing (propensity to purchase, ergonomics, design, usability, usefulness)

Custom research


We work with retirement communities, single builders, production builders, master-planned communities, corporations, industry organizations, and consumer product developers. ProMatura also conducts industry-wide research for the American Seniors Housing Association, among other national organizations.

Sample List:

American Seniors Housing Association
Benchmark Senior Living
Bridge Capital
Bridge Investment Group
Brookdale Senior Living
Brookfield Residential
CalAtlantic Homes
Capital Health Group
Commerce Pursuit Capital, LP


Covenant Living Communities and Services
Del Webb
Erickson Living
Front Porch
Kayne Anderson Real Estate Advisors
National Investment Center for Seniors Housing and Care
Ontario Retirement Communities Association


Pacific Union Land Company
Presbyterian Villages of Michigan
Rancho Mission Viejo
Silverstone Living
St. Paul’s (San Diego)
Sunrise Senior Living
Toll Brothers
Watermark Retirement Communities

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