Edie Smith



As CEO, Edie manages consumer research projects and consults with owners and developers of age-qualified communities. She also acts as ProMatura’s director of research, designing and overseeing studies using various methods, including Community Planning Seminars and telephone, mail and online surveys.

Since joining ProMatura in 1995, Edie has worked on hundreds of consumer research studies for age-qualified housing developers, owners, and operators. She has been integrally involved in several national research studies conducted on behalf of organizations such as the American Seniors Housing Association, Argentum, and the National Investment Center for the Seniors Housing and Care Industries. She has written and cowritten numerous technical reports and articles for trade publications.

Edie earned her bachelor of science in applied mathematics with a minor in computer science from The University of Alabama.