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2009 Senior Housing & Care Journal
AWARD FOR BEST RESEARCH PAPER
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What 50+ Consumers Want:
New Research to Help You Understand Your Target Market
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ICAA/ProMatura Wellness Benchmarks
Benchmarks that measure the wellness program’s contribution to the retirement community’s mission and business objectives.
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Market & Site Identification

MarketScan

The ProMatura MarketScan is the fast scan of multiple markets across a single city (metropolitan area), across all cities (of a certain size in a state), throughout a region, of throughout the U.S.

Market Modeling

Identifying the attributes of your most successful markets and finding markets for you that are most similar in terms of the presence of those attributes.

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