Research Services for New Housing Developments

Exceptional, Successful Communities

When you know what people want, you can build what people want.

At ProMatura, we provide developers the in-depth, custom-researched, statistically valid data they need to launch their new communities with confidence. We specialize in market research for age-qualified housing (a.k.a. seniors housing or senior living) but also provide research for all-age communities.

Answers You Can Trust

Through statistically valid research and advice based on 38 years of knowing what works, we can help you:

  • Identify and select the right site—with the best conditions to support your community
  • Review your concept, site, and/or plan
  • Develop your …
    • Concept (positioning, product, target market)
    • Vision and mission
    • Strategic and business plans
    • Community and programming plans
    • Customer-service program (culture change)
  • Estimate demand for your product
  • Learn market preferences, ultimate product/unit mix, and pricing

Please contact us today to speak with an experienced analyst about finding the answers you need.

Specialty Sectors

  • Residential communities
  • Master-planned communities
  • Retirement communities, retirement villages
  • Age-qualified apartments (a.k.a. senior apartments)
  • 55+ / active adult
  • Independent living
  • Assisted living
  • Memory care
  • CCRCs

Signature Studies

  • Market feasibility studies: Preliminary ProMatura Snapshot or full-scale study
  • Competitive analysis
  • Consumer research: From concept testing to large-scale studies (best unit mix, most effective pricing, statistically valid projections of demand and sales)
  • Ad hoc research: Studies custom-designed for your goals
  • Acquisition due diligence, for one property or hundreds