ProMatura Services

ProMatura delivers clear market research that produces new prospects for your community or development by discovering what your customers want and what they are willing to pay.

Our targeted research studies are conducted with only qualified households who plan to purchase a home and would consider buying at the development or existing community.

ProMatura Proof Positive Process

The ProMatura Proof Positive™ Process helps community developers better understand how to integrate research into their plans for and decisions about community development.

The ProMatura Proof Positive™ Process produces clear and accurate research data to increase sales opportunities, optimize the product and price, and receive a favorable return on your investment.

Advisory Services

Feasibility Studies

ProMatura’s two types of feasibility studies establish a defensible analysis of market potential and key operating concerns about new communities or developments.

Market Feasibility Study

Determines the potential supply and if demand can sustain planned or existing communities.

Financial Feasibility Study

Determines the fees and the income required to pay expenses, debt and taxes, and provide a return on investment for proposed communities.

Consumer Surveys

Our consumer preference surveys are custom designed to inform the target market about your proposed community. We identify the interested market and pinpoint their preferences about the overall community, housing units, amenities, and services.

Image and Awareness Surveys

Image and awareness surveys gather data from the target market and assess the effectiveness of your community’s marketing efforts.

Satisfaction Surveys

Satisfaction surveys identify the perceptions about established communities with multiple properties and include assessments of executive management, staff, programming and the property.

Assessment and Audit Analyses

ProMatura’s comprehensive Market Assessment analyzes what could be affecting occupancy and how this impacts sales, then recommends ways to solve these problems.

Focus Group Analyses

ProMatura focus groups provide qualitative market data and consumer opinions about product and brand image development.

Our focus groups are designed to help clients understand how prospective customers define their ideal lifestyle, what services and amenities they desire, and how much they would pay.

Research Seminars

ProMatura’s research seminars allow you to better understand prospective customers by discovering not only what they want but why they want it.

Our research seminars provide:

• Interaction with potential buyers
• List of qualified prospects
• First-person view of participant’s responses
• Marketing campaign for your community

Mystery Shops

ProMatura’s mystery shops help you measure and improve the customer experience by providing invaluable feedback from skilled shoppers, revealing the strengths of your community against both competitive properties and comparable properties of other ProMatura clients.