Finding out what prospective residents want is key to a community's ability to attract 50+ consumers, ProMatura President and CEO Margaret Wylde told an enthusiastic audience on May 16 at the 2012 ALFA conference in Dallas. "A community must be able to offer a lifestyle that provides each resident with what they consider to be a 'great day,'" Wylde said.
Several residents Wylde interviewed last year promptly marched into the meeting room, announcing, "We've got more to say!" much to the delight of the audience.
Interview at Senior Housing News with Margaret Wylde discussing replacing the term "Senior Housing" with lifestyle, trends, and what is holding people back from entering senior living communities.
The first Baby Boomers reach several milestones this year. They turn 65, and hit the point in their lives where housing can become a big issue.
"It's a huge misconception that active adult communities are for old people," says Margaret Wylde, president and CEO at the ProMatura Group, a research and consulting firm in Oxford, Miss. "Residents of these projects are truly active and not all are retired." In fact, she adds, about 40 percent of the homeowners in active adult communities still work.
Rick Banas of BMA Management has a post from the National 2010 Advanced Marketing Summit for the Senior Living and Assisted Living Industries about Her Honor Hurricane Hazel from a presentation conducted by Margaret Wylde and thoughts on the expectation in the United States of retiring in our mid to late 60s.
Rick Mercer Report on 88 year old woman who is the Mayor of Mississauga Canada.
View the article, Her Honor Hurricane Hazel, Ageism and Retiring in Our 60s
