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ICAA/ProMatura Wellness Benchmarks
The ICAA/ProMatura Wellness Benchmarks system is a management tool that generates objective data to track how well your lifestyle and fitness programs are being used, and how well they deliver value to the residents and to the organization. Because the benchmarks translate the wellness program's results into the language of business, the tool helps you and your colleagues understand how wellness supports both mission and margin.  Click here for more information on the Benchmarks, or to order the national report.  Click on the PDF below to download or view the press release. 
LeadingAge Colorado 2015

Please click the link below to see Dr. Margaret Wylde's presentation for the annual LeadingAge Collorado Conference.


ProMatura Group Names Towery President


The ProMatura Group, an international consumer research firm headquartered in Oxford, has named Bobby Towery as its new president, ProMatura CEO Dr. Margaret A. Wylde announced.


Towery, a Mississippi native and 1983 graduate of the University of Mississippi, assumes his post immediately, and will be charged with heading operations and management of ProMatura.


“Margaret Wylde is considered one of the country’s experts on the senior market demographic, and is in demand as a researcher, speaker and educator at venues all over the world,” Towery said. “It stands to reason that it would be difficult for her also to stay on top of the challenges of administering a large company such as this. That will be my responsibility — to free Margaret Wylde up to do what she does best while I look after the internal affairs of the firm here in Oxford.”


Wylde said she was originally looking for a sales manager to add to the firm.

“I happened to meet Bobby Towery purely by chance,” she said. “Bernie Smith had just announced his intention to leave after 20 years as our chief operating officer and up steps a man who had risen to the rank of colonel in the Army hierarchy, including serving as Deputy Commandant of the War College before his retirement in 2013. He is an organizational genius and the person I most need to bring important leadership to our firm. I couldn’t be happier with this serendipitous development.”


During his 30-year Army career, Towery served at bases across the U.S. His instructing experience includes serving as assistant professor of military science and battalion executive officer at the University of Mississippi. 


Building Healthy Places with Sir Malcolm Grant & Margaret Wylde

February 6, 2015



Health is a global issue, and cities around the world are struggling with increasing rates of chornic disease, partly attributed to the built environment.  At the ULI Midwinter Meeting in Paris, Sir Malcolm Grant, chair of the National Health Service of England, and Margaret Wylde, CEO of ProMatura Group and chair of the ULI Building Healthy Places Advisory Group, gave remarks on the current health challenges facing communities and strategies to overcome these challenges. 

A Sense of Feeling at Home is Vital for Resident Satisfaction in
Independent Living Communities


WASHINGTON, D.C. – Surveys from residents of Independent Living communities across America recently revealed that achieving a sense of being “at home” was the most important factor in determining their overall satisfaction with the community in which they were living.


This was revealed in a recent study commissioned by the American Seniors Housing Association (ASHA) and carried out by ProMatura Group of Oxford, MS.  The initial findings were presented at ASHA’s Fall Meeting in Chicago on October 1.


“More than dining service, recreational amenities, the decor and the quality of the communities themselves, our study showed that this sense of ‘feeling at home’ trumped everything,” reported Dr. Margaret A. Wylde, president and CEO of ProMatura.  “When we analyzed dozens of attributes of the communities to learn which had the greatest impact on satisfaction, feeling at home had 50% of the total impact on resident satisfaction.  It ranked above everything, with the impact from things like dining and residential design trailing far behind at 13% and 12% respectively.”


The goal of ASHA’s study as requested by members was to determine what differentiated those who felt at home in an Independent Living community from those who did not, and how member companies could improve their services and programs to achieve a higher level of satisfaction among their customers.


David S. Schless, president of ASHA, said that it is important to try to create conditions that mirror a home environment. “We cannot duplicate what they had and how they felt in their own private residences,” he pointed out, “but we can come close.  This requires a concentrated effort by well-trained and well-meaning people who see the importance of providing a welcoming feeling of being home in a community.”


Mr. Schless went on to explain that the Association’s membership owns and manages an estimated 600,000 units of seniors housing in the U.S., and it is growing rapidly each year.  “This study revealed that we have many opportunities to help our customers gain a better sense of being home.  Many are struggling with a change of environment and are compromised by health or physical limitations.  With this knowledge of the impact of various aspects of living in an independent living community on the customers’ sense of being at home, there are many things our member companies will be eager to do to make their communities even better than they already are.


“The goal of independent living is to provide a canvas where the customer can create a lifestyle that he or she wants, where they can live well and function as they want within their community.  And having a feeling of being ‘at home’ is fundamental to that.


“Additionally,” Mr. Schless asserted, “customers who feel at home are less likely to leave and at least three times more likely to recommend their community to a friend.  If customers are happy, employees are happy, and retaining employees is vital.  So the business implications here are significant.”


The ASHA study involved 6,858 persons living in 126 independent living communities located in 11 major cities across America – Atlanta, Chicago, Dallas, Denver, Los Angeles, Miami, New York, Phoenix, Seattle, St. Louis and Washington, D.C.  A report summarizing findings is expected to be published by ASHA later this year.


For more information, please contact American Seniors Housing Association, 5225 Wisconsin Avenue, NW, Suite 502, Washington, D.C. 20015. 

202/885 5560.   www.seniorshousing.org

If you would like to engage Margaret as a speaker or meet with her at an event, please email Margaret's assistant, Heather Houghton or call her at 800-201-1483, ext. 461.

Click here to see articles about Margaret Wylde and ProMatura.