Margaret A. Wylde, Ph.D., President/CEO

   Margaret Wylde began conducting research on mature consumers more than 25 years ago. ProMatura Group, LLC, the company founded by Wylde, has played an integral role in understanding what mature consumers want and practically applying this information to real estate, service sector, retail and consumer product developers. Wylde’s mature market, housing and product research and development experience includes work for Fortune 100 and start-up corporations, for large companies and single proprietorships and for national associations and state agencies. Wylde’s knowledge and expertise of senior housing business issues come from practical day-to-day experience. During her career Wylde has designed, developed and managed seniors housing properties.

   Wylde’s knowledge of the senior housing industry is widely recognized as being among the industry’s best. Her contribution to the industries serving mature consumers has been to conduct both proprietary and publicly disseminated research. Recent research completed by ProMatura include: a study of 3,500 60+ households to learn their awareness, knowledge, attitudes and opinions about seniors housing; a study of 12,600 satisfaction surveys from residents of independent living, assisted living and skilled nursing communities; surveys of 1,023 residents of assisted living communities throughout the 48 contiguous states, and a survey of 1,500 adults between 45 and 64 years of age about their responsibilities for parents and other relatives. These studies were completed for the National Investment Center for the Seniors Housing & Care Industries (NIC) and the Assisted Living Federation of America. NIC is the premier organization that focuses specifically on financing senior housing developments and the myriad of issues that affect how these properties are financed.

   Wylde serves as an officer on the Board of Directors of the American Society on Aging. Wylde was a Forum Group Board member during its successful acquisition by Marriott Senior Living Services. Her other professional affiliations include the International Association of Homes and Services for the Aging, the American Seniors Housing Association, Assisted Living Federation of America, American Marketing Association, Human Factors Society of America, 50+ Council of the National Association of Home Builders and the Gerontological Society of America.

   Wylde has authored four books, dozens of technical papers and articles, and is a prolific contributor to trade and business publications and scholarly journals. Two popular books include Boomers on the Horizon and Building for a Lifetime: The Design and Construction of Fully Accessible Homes. She is a frequently sought after speaker, providing keynote addresses to many different audiences.

   Specific Areas of Expertise: finding answers and putting information to work; mature consumers, attitudes, opinions and behaviors; research design and analysis; practical application of primary and secondary research to the design and development of age-qualified housing communities, technology use by mature adults, human factors and Federal regulations of accessibility.