Edie Smith, Director of Research

   Edie Smith joined ProMatura Group in 1995, and served as Research Manager before her promotion to Senior Vice President and Director of Research. She is responsible for implementation and management of both seniors housing- and consumer products-related projects for ProMatura Group clients. Her expertise in statistical and data analysis as well as implementation and management of disparate research methodologies ensures accurate, illuminating results for ProMatura Group clients.

   Smith has been integrally involved in the national studies conducted for the National Investment Center for the Seniors Housing & Care Industries (NIC) the American Seniors Housing Association. These included a housing survey of 3,500 60+ households; a survey of 1,023 assisted living residents across the U.S.; and a survey of 1,500 households 45 to 64 years of age about their responsibilities for their parents or older relatives. Additionally, Smith has completed numerous market feasibility projects and image and awareness studies for seniors housing developers and owners in large and small markets across the United States.

   Prior to joining ProMatura Group, Ms. Smith was Supervisor of Actuarial Services for Central Benefits Insurance Company in Columbus, Ohio. There she was responsible for the development of renewal rating methodology for both health and life insurance group policies, and estimation of the company’s monthly claims liability.

   Ms. Smith earned her bachelor of science degree in applied mathematics, with a minor in computer science, at The University of Alabama.

   Specific Areas of Expertise: Research design and statistical analysis; market demand analysis; conjoint analysis; database management; and product testing and development.